In June, Grundfos held a ‘Little Bang’ event to launch the new MAGNA3 range. But luckily the only thing little about it was the name. A mixture of customers, press and their Grundfos hosts, attended the fantastic event -ostensibly a fabulous black tie Summer Ball – but with a few twists, most of which were performed in the skies over Sywell Aerodrome in Northants.
Attendees were welcomed by General Manager Peter Reynolds who introduced them to the brand new energy efficient MAGNA3 circulator range and the Grundfos GO App, which transforms your smart phone into an intuitive hand held pump control and invited them to view the products in real life situations on the working demos and touch screen displays on exhibit.
Guests were then treated to a breathtaking spectacle of awe-inspiring aircraft, including a set featuring a Spitfire and an amazing aerial acrobatic show by The Blades. The Blades are one of the most highly respected teams in the world. The pilots are all former Red Arrows – so they really know their stuff.
Then with boarding passes in hand people took their very own flight in one of the magnificent display aircraft. Some even got to experience a few ‘loop-the-loops’ in the cockpit of the Blades aircraft. This was followed by a sumptuous dinner and dancing until the early hours.
Everyone agreed it was a fantastic way to start a product journey.